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If you are an internet marketer, web developer, or website owner, chances are you’ve heard the big news from Google: Universal Analytics is being sunset in favor of Google Analytics 4 (GA4). The internet has largely responded with an overwhelming sense of disbelief and, above all, dissatisfaction. Although this transition has been in the…
If you’ve landed on this page, chances are you have recently created a brand new Shopify website and are currently in search of the latest and most efficient SEO setup guide that works well with Shopify, with some impressive Shopify SEO tips to achieve organic growth for your brand new Shopify store. Am I right?…
Whether you’re looking to hire an advertising agency or you’re having trouble managing your existing one, you don’t want to be stuck in a scenario where you’ve got two “sides” finger-pointing as the ship burns. Sadly, this occurrence happens far too often in the marketing world because of how difficult it can be to match…
There isn’t a business on the planet that doesn’t wish they had more natural search traffic. The tricky part is getting healthy, sustainable traffic in the door that converts well into revenue. Natural search refers to the organic listings below the ads in search engines. Organic search & natural search are synonymous in the SEO…
If you’re looking to refresh your website, migrate domains, consolidate websites, or just refresh your brand image, there are always SEO implications. We always tell our clients that everything you do online regarding your website can directly or indirectly have an impact on SEO, so “cc us on everything”. Especially when URL’s are changing, an…
To better assess our results, E-A-T is gaining an E: experience. In addition to expertise, authoritativeness, and trustworthiness, does content demonstrate some degree of experience? Learn more about how E-E-A-T is now part of our search rater guidelines https://t.co/8hCj1Gk49S — Google Search Central (@googlesearchc) December 15, 2022 A seismic shift occurred in 2020 as boatloads…
I’m not writing this article to talk about whether the Coronavirus is being overblown or understated, I am certainly no politician! I’m also not a doctor, so any advice I provide here is strictly from a business ownership perspective and through 15 years of experience in Digital Marketing. I’ve also got family in Italy who…
Imagine building a house and forgetting to do the foundation. Keyword mapping is the foundation to any successful website strategy (and yes, I mean WEBSITE not just SEO or PPC). What is Keyword Mapping? Keyword mapping is the process of assigning keywords (or better yet in 2020 – keyword themes) to specific pages in your…
Neglecting your local Google My Business listing is the most common mistake we see local businesses make with the easiest solution. Your businesses Google My Business (GMB) profile shows in local search results and includes reviews, locations, hours, and a quick snippet about the service you’re providing. Since this listing is often the first organic…
Unfortunately, a very large portion of SEO firms out there are terrible (I’m talking complete garbage). SEO has earned a poor reputation as firm after firm violates Google’s guidelines in one way or another and gets another business penalized overnight. The sad part is that these firms are destroying companies who think they’re doing the…
