If you are an internet marketer, web developer, or website owner, chances are you’ve heard the big news from Google: Universal Analytics is being sunset in favor of Google Analytics 4 (GA4).  The internet has largely responded with an overwhelming sense of disbelief and, above all, dissatisfaction.   Although this transition has been in the…

There isn’t a business on the planet that doesn’t wish they had more natural search traffic. The tricky part is getting healthy, sustainable traffic in the door that converts well into revenue. Natural search refers to the organic listings below the ads in search engines. Organic search & natural search are synonymous in the SEO…

If you’re looking to refresh your website, migrate domains, consolidate websites, or just refresh your brand image, there are always SEO implications. We always tell our clients that everything you do online regarding your website can directly or indirectly have an impact on SEO, so “cc us on everything”. Especially when URL’s are changing, an…

To better assess our results, E-A-T is gaining an E: experience. In addition to expertise, authoritativeness, and trustworthiness, does content demonstrate some degree of experience? Learn more about how E-E-A-T is now part of our search rater guidelines https://t.co/8hCj1Gk49S — Google Search Central (@googlesearchc) December 15, 2022 A seismic shift occurred in 2020 as boatloads…

Imagine building a house and forgetting to do the foundation. Keyword mapping is the foundation to any successful website strategy (and yes, I mean WEBSITE not just SEO or PPC). What is Keyword Mapping? Keyword mapping is the process of assigning keywords (or better yet in 2020 – keyword themes) to specific pages in your…

Neglecting your local Google My Business listing is the most common mistake we see local businesses make with the easiest solution. Your businesses Google My Business (GMB) profile shows in local search results and includes reviews, locations, hours, and a quick snippet about the service you’re providing. Since this listing is often the first organic…