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Hot take: your company’s blog could be your most powerful marketing tool – even if it hasn’t worked for you before, and even if you’ve never written a post. But many businesses shy away from blogging, believing it’s too time-consuming or that outsourced content won’t do justice to their brand. Understandable concerns. But here’s the thing:…
Tired of juggling multiple tools to track your marketing performance? So were we! That’s why at Digital Position, we created DataPulse – a 100% free (no trial, no CC, no BS, we promise), all-in-one analytics and reporting tool that brings all your marketing data under one roof. Check out DataPulse See DataPulse in Action Why…
Keyword cannibalization is a common SEO mistake where multiple pages on a site target the same or similar keywords. This unintended competition confuses search engines and lowers rankings and organic traffic for all affected pages. Fixing keyword cannibalization is key to optimizing your site and getting more visibility in search results. The good news? You…
Amazon has introduced a new feature called the Brand Store quality rating. This tool provides valuable insights into how your Brand Store performs compared to others, along with personalized tips on how to make it even better. You can find these insights in your Brand’s Store insights dashboard. What Is Brand Store Quality Rating? It…
Is Your Small Business EEAT-ing Right? We’re not talking about fresh fruit vs. chips and candy bars in the breakroom (hey, some of us need that sweet, sweet afternoon sugar rush). We’re talking about Experience, Expertise, Authoritativeness, and Trustworthiness — the backbone of a successful SEO strategy. Now, you’ve probably heard all kinds of different theories,…
Digital marketing agencies need to make a critical decision — selecting a white label SEO software toolkit that’s neither overkill for their needs nor too basic to add real value. The array of options includes complex platforms designed for large enterprises, with price tags running into thousands of dollars a month, to basic ones that…
A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. September is here, and we have another Digital Marketing Industry Insights for you all! We ship these newsletters to our team and clients on the first of every month. With the digital marketing landscape moving so quickly, we truly believe…
If you’ve heard the saying, “what got you here won’t get you there,” you already know the fundamental problem when it comes to how to resell SEO services. Getting to five clients is simple; growing to fifteen is not. If you’ve been wondering how SEO reselling works — as in, how to resell SEO to…
Most times, when people ask if ChatGPT affects SEO, what they really want to know is whether they can use it to drive meaningful organic search traffic. But there’s a lot more to the AI revolution’s effects on SEO — we’ve only seen the start of it, by the way — than the effectiveness of…
Are you ready for Black Friday?! The busiest shopping day of the year is just around the corner, and it’s time to make sure your business, especially your website, is fully optimized to attract as many buyers as possible! We’ve provided the ultimate guide to walk you through an ideal timeline, from reviewing your late-summer…
