In our ‘Creative Trends’ series, we showcase some of the best creative we’ve seen this month. Whether it be for creativity, effectiveness, or a mix of both, we’re taking note of what these companies are doing right (and you should too)!

Speak To Your Intended Audience

FIGS connects with healthcare professionals by using language familiar to them, such as comparing embroidery to sutures, creating an immediate connection. Instead of a generic “personalize it” message, FIGS customized their ad to resonate more deeply with their target audience’s daily experiences. FIGS successfully uses a simple yet effective analogy to make their product feel more relevant and essential to their audience.

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Pattern and Lifestyle Mash-Up

Ruggable emphasizes the close-up of the pattern, allowing potential customers to appreciate the intricacies before seeing it in a lifestyle setting. By showing the pattern in a real-life environment, Ruggable helps customers visualize how it would look in their own space. This ad effectively combines aesthetic appeal with the practicality of the product, showcasing how it integrates into everyday life.

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Showing Quality

Ridge Wallets uses a powerful visual comparison between a new wallet and one used for 10 years, highlighting the long-lasting quality. The ad reinforces the idea that investing in Ridge Wallets means choosing a product built to last, addressing potential concerns about value. Instead of claiming their wallets are durable, Ridge Wallets proves it with a tangible, visual example that builds trust with the audience.

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Highlight Best-Sellers With Variety

Coach effectively displays a range of their best-selling items, appealing to different tastes and preferences within their audience. By showing how each product fits into various scenarios, Coach allows viewers to envision themselves using the product in their daily lives. This ad demonstrates the variety available within Coach’s product line, catering to a wide array of customer needs and styles.

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Multi-USP Font Focus

Prose effectively highlights multiple unique selling points (USPs) with strategic italicization, drawing attention to key features. While the yellow highlighter effectively points to the “Custom Skincare Starter Kit,” it would be more impactful with supporting visuals. Adding a background image or product visuals would strengthen the connection between the highlighted text and the ad’s main offering, ensuring the message is clear.

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Honorable Mention – Q4 Creative Is Coming!

The reminder to start Q4 creative planning ensures your campaigns are ready to capitalize on end-of-year consumer behavior. Expect an influx of “Best of” and “Favorites of the Year” lists, which can be a powerful tool in your creative arsenal for Q4. Early preparation allows you to refine your creative approach, ensuring your brand stands out in a crowded holiday market.

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That’s it for our creative findings for this month – check back every month for more companies that we think are doing creative right!